Yes, I know I have been blathering on about
Twitter for a while now, and while I still can't exactly explain the appeal of Twitter (you seriously have to experience it yourself), I've recently experienced an amazing series of events via Twitter that leave me wanting to rant and rave. About.
Zappos!
I have had a shoe thing for a long time. I may have inherited it through my mother. And her mother before her. I have acquired quite a collection of black shoes, until my husband imposed a bit of a moratorium on shoes and purses (which I have written about
here). So I resort to sneaking shoes. Running shoes are another thing. I am entitled to go out and get a new pair of shoes for each 1/2 marathon training session, no problem. Or Vans, Converse, anything funky and surf-chick he's cool with. But more black shoes for work? Forget about it. Or when I spent $180 on a pair of John Fluevog fabulous purple heels that I tend to wear when I do board presentations and other dog and pony shows. So I sneak out for a pair here, a pair there.
Now that I am recovering from my ankle surgery, I have been wearing the same shoe on my left foot, with the boot on my right. The shoe is half of a pair of Rocketdog sneakers I got from PacSun for $6.99. They were SO comfy and goofy and clunky. But since I've had this one shoe thing going for about 2 months now, I didn't want to wear out multiple left shoes. Well last night, the Rocketdog bit the dust. Where am I going with this?
I knew that as I get ready to go from one shoe to two, I need a new pair of good, supportive, appropriately funky shoes. Since I have been spending so much time on Twitter, I have been following
@zappos, who is the CEO of Zappos, on Twitter. I never really engaged in any conversation, but followed his conversation and the chatter about what Zappos is doing with Twitter to enhance their attitude about customer service and truly engaging in conversation with their customers to build brand loyalty. Zappos has encouraged staff to sign up for Twitter, to engage in blogging, and provides a
site that allows everyone to follow the banter, filtered by conversation about Zappos, and conversation by Zappos employees. First of all, this type of transparency is completely foreign to me in my capacity at work (although I'd love to get us there!)
One day, I posted this
tweet:
I wonder if someone @
zappos would be able to recommend a good comfy pair of shoes for while I am learning to walk again. Anyone?
The next thing I know, I get a direct message from Tony asking me to email him with what I am looking for and he'd have a buyer contact me with some suggestions.
So I did. And then he did. I got contacted the same day with a list of about 10 pairs of shoes that fit my criteria. And I picked these: Naot Footwear's
Sea. And the best part, I will have them by MONDAY!
Now that's service. I got personal assistance from the CEO of a company whose site I have been surfing for years as I lusted after one pair of shoes or another, but now they have me. I will be loyal to Zappos! I have converted from lurker to advocate. It's the kind of story that just warms the heart of this geek girl!
Special thanks to @zappos, and @ghardy. And Twitter!
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