This video has been flying around the web for a little bit now, and now that it's hit the Ogilvy 360 Degree Influence Site, I figured it was time for me to talk about it.
First of all, this was filmed in Fresno at a AAA baseball game featuring the Fresno Grizzlies and the Tacoma Rainiers. How cool am I that I'm completely looped into the Pacific Coast League? Of course, our Sacramento River Cats play these guys all the time.
Do I care whether this is a great viral video or whether it's on- or off-brand? Not so much. I just wanted to state that I'm still irritated about the person who yesterday sent me a 5MB .wav file and clogged up my email at work. First of all, stop sending me crap at work. We DO have a policy about that. It did however remind me I wanted to pop this on my blog.
In the meantime, I am working to find ways to incorporate elements of social media into the workplace. My team has a blog (which they sometimes need prodding to remember to post there rather than emailing to everyone). I'm hoping some pilot efforts like this will help demonstrate the value of social media to team building, productivity, and information sharing. Just wait until we get to social tagging. Just downloaded Daniela Barbosa's new ebook The Taxonomy Folksonomy Cookbook. In an organization full of internal jargon, acronyms, and internally focused intranet sites, this might be the answer to creating a more structured, user-centric world.
In the meantime: check out the ball girl!






