I had a great meeting today where the conversation of course turned to being passionate about the work you do in the context of web stuff and user experience. You know, one of those dorky conversations that most people roll their eyes at except for the people who "get it".
I don't mean to sound exclusionary, but there's definitely a clear dividing line between those who get it and those who don't.
So, one of the people in the room took the conversation to heart and sent me this great link to a post from the Creating Passionate User's site: How to Be an Expert.
I'd like to challenge those who don't get it to strive for excellent-kickass-ness, rather than mediocre-suckiness. It's all about practice, time and dedication.
Is it in you?